Case: Vietnam market entry for a Jeonju textile exporter
Report: Market Entry Scenario Pack · Timeline: March 2025 · Decision: Whether to open a Hanoi distribution partnership
The client had pilot sales through an agent but no structured forecast. Kim modelled three demand scenarios using Korean export statistics, regional competitor filings, and the client's margin data. The conservative scenario showed break-even in month 22—not month 14 as internal sales had assumed.
The executive committee approved a phased entry: six-month agent extension with volume triggers before committing to warehouse lease. Eight months later, actuals tracked close to the base scenario. The client renewed for a Quarterly Strategic Review to monitor the new channel.